Wow, Democrats: Have you Learned Nothing About Messaging?

Republicans, with the the help of folks like Frank Luntz, have been succesful in getting out their messages that promote their themes. “Death tax” instead of estate tax, “tax and spend,” and yes — Make America Great Again. Democrats don’t fight back effectively. They don’t go on offense and let the public know what they stand for. They don’t project unified themes and effective messages to promote those themes.

Case in point: Pres. Biden is blowing an opportunity. He’s letting others define and control the meaning of his “Unity” theme. Instead of allowing others to limit the meaning as an attempt at unity only among 535 people (“bipartisanship”), he should explain that it applies to every one of the 330 million of us.

Example: “We should try to heal our relationships and seek “unity” regarding American values, such as success, security and loving each other, no matter who we are.”